The Vazante blog
Agencies
The first 30 days with a new client: a week-by-week script
What to do each week so month 2 starts with trustworthy data and aligned expectations. The mistake of launching on day 1 and what to measure before that.
AgenciesForecasting results for clients without promising what you do not control
The client wants a number and you control neither the auction nor their sales team. How to build a forecast with a range, stated assumptions and a review date.
AgenciesGiving clients dashboard access: is it worth it?
The fear is that they see a bad number out of context. The real risk is the opposite. How to open access without losing the narrative, and what to never show.
AgenciesThe report clients actually read: a one-page structure
Nobody opens a 40-slide report. The one-page structure that answers what the client wants to know, and what to cut without losing anything that matters.
AgenciesAuditing an inherited ad account: a two-hour script
You took over the account and nobody explained anything. What to check first, what not to touch in week one, and the report that justifies what comes next.
AgenciesCoexistence for agencies: connecting several clients' WhatsApp
What changes with ten numbers from ten companies: who owns what, how not to mix accounts, and the three mistakes that create legal exposure.
AgenciesCampaign reports on WhatsApp: why there and not by email
A report that arrives where the person already is gets read; the one sitting in email does not. How to build the daily summary without becoming internal spam.
AgenciesA media report with revenue in it: the one business owners read
How to build a report that opens with money instead of reach: the five mandatory lines, what to cut, and why the order changes the conversation.
AgenciesHow a paid ads agency actually works
What a paid ads agency really does, how it charges, what stays your responsibility, and the questions that separate a serious operation from a pitch.
AgenciesPaid ads management contract: the clauses that prevent fights
The clauses missing from most paid ads management contracts: asset ownership, creative scope, exit terms, and what counts as a result.
AgenciesMonthly marketing report: what to include and what to cut
How to build a monthly report someone actually reads: which numbers go in, in what order, how much writing it needs, and which questions it has to answer.
AgenciesPresenting results to a client without losing the meeting
What to show first, how to explain a bad month, what to do when the client asks for a metric that doesn't matter, and how to close with a decision.
AgenciesHow much to charge for ads management: models and numbers
The four pricing models for paid media management, when each one works, how to calculate your floor, and what to include so you are not working for free.
AgenciesManaging multiple ad accounts without losing control
The routine, structure and tooling for running many ad accounts at once: what to check daily, what weekly, and how to spot problems before the client does.
AgenciesThe weekly ad report: what to include and what to cut
A weekly reporting format that takes minutes to produce and actually gets read: the six blocks, what to leave out, and how to write the part that matters.
AgenciesAgency client reporting: what to show, how often, and how to automate
Client reporting for a small agency without the Monday scramble: the three questions clients ask, one report table, cadence, and four ways to build it.