The Vazante blog
Agencies
How a paid ads agency actually works
What a paid ads agency really does, how it charges, what stays your responsibility, and the questions that separate a serious operation from a pitch.
AgenciesPaid ads management contract: the clauses that prevent fights
The clauses missing from most paid ads management contracts: asset ownership, creative scope, exit terms, and what counts as a result.
AgenciesMonthly marketing report: what to include and what to cut
How to build a monthly report someone actually reads: which numbers go in, in what order, how much writing it needs, and which questions it has to answer.
AgenciesPresenting results to a client without losing the meeting
What to show first, how to explain a bad month, what to do when the client asks for a metric that doesn't matter, and how to close with a decision.
AgenciesHow much to charge for ads management: models and numbers
The four pricing models for paid media management, when each one works, how to calculate your floor, and what to include so you are not working for free.
AgenciesManaging multiple ad accounts without losing control
The routine, structure and tooling for running many ad accounts at once: what to check daily, what weekly, and how to spot problems before the client does.
AgenciesThe weekly ad report: what to include and what to cut
A weekly reporting format that takes minutes to produce and actually gets read: the six blocks, what to leave out, and how to write the part that matters.
AgenciesAgency client reporting: what to show, how often, and how to automate
Client reporting for a small agency without the Monday scramble: the three questions clients ask, one report table, cadence, and four ways to build it.