The Vazante blog
Meta Ads reporting
How to test a Meta lead ads form before you spend a dollar
How to test a Meta lead ads form: the Lead Ads Testing Tool step by step, how to read the status, delete the test lead and check it lands whole in your CRM.
Meta Ads reportingAdvantage+ sales campaigns: what changed and how to test vs manual
Advantage+ Shopping is now Advantage+ sales. What Meta automates, what you still control, and how to compare it with a manual campaign without fooling yourself.
Meta Ads reportingMeta AI business assistant: what works today and what is in testing
What Meta announced for its Ads Manager AI assistant in October 2026, what is live, what is still a test, and the guardrails to demand from any AI agent.
Meta Ads reportingMeta Andromeda: what changed and how many creatives to run
Andromeda is the system that picks which ads compete for each person. Here is why creative now does the targeting, and how to check your variety is working.
Meta Ads reportingMeta product browsing: on by default from October 28
Meta will add product browsing to your existing ads starting October 28, 2026. What it is, who it suits, what to review before and how to measure after.
Meta Ads reportingConnecting Meta Ads to your CRM: the path from click to deal
The plumbing that makes the ad show up inside the CRM: what has to travel with the lead, where it gets lost, and how to test before trusting the report.
Meta Ads reportingClick to WhatsApp ads tracking: which ad started each conversation
Track click-to-WhatsApp ads past the conversation count: tie each chat to the ad that started it, then to spend and sales, without moving your team.
Meta Ads reportingHow to deactivate a Facebook pixel without deleting it
Deactivate, remove from the account or delete: what each action does to history and audiences, and which one to pick when a pixel should stop collecting.
Meta Ads reportingHow to install the Facebook pixel on Wix
Wix's native Meta integration, when custom code is worth it instead, and why the cookie consent banner may be quietly erasing part of your events.
Meta Ads reportingHow to set up the Facebook pixel with Stripe
Stripe has no pixel field: why the purchase event has to come from your return page or your server, and which path is actually reliable.
Meta Ads reportingHow to rename a Facebook pixel
Where to change a pixel's name, why renaming affects nothing in collection, and the naming convention that fixes the real problem of managing many accounts.
Meta Ads reportingCBO vs ABO: which one to use and when
The real difference between campaign and ad set budget, when each one pays off, and the mistakes that make CBO look like it doesn't work.
Meta Ads reportingCreative fatigue: how to catch it before your cost goes up
The signals that show up before cost per result worsens, how to tell real fatigue from noise, and what to change first when performance starts sliding.
Meta Ads reportingA/B testing on Meta Ads: how to run one you can actually trust
Why most Meta Ads A/B tests prove nothing, which variable to isolate, how much volume you need, and when not testing is the better call.
Meta Ads reportingMeta Ads remarketing: how to set it up without burning the audience
Which remarketing audiences are worth having, why cost per result misleads, how much budget it really supports, and which exclusions matter most.
Meta Ads reportingWhen to scale a campaign (and how not to break it)
The three signals that a campaign can take more budget, how much to raise at a time, and why duplicating the winning ad set usually costs more.
Meta Ads reportingHow to analyse a Meta Ads campaign, step by step
The order to review a campaign without drowning in metrics: what to check first, how to separate a creative problem from an audience or landing page one.
Meta Ads reportingMeta Ads learning phase: what it is and how to stop resetting it
What the learning phase actually does, why edits restart it, how many conversions it needs, and the habits that keep campaigns permanently stuck in it.
Meta Ads reportingHigh CPL on Meta Ads: 9 causes and what to do about each
Your cost per lead jumped and the report does not say why. The nine real causes, how to tell them apart with data you already have, and the fix for each.
Meta Ads reportingMeta Ads reporting: metrics, a template, and how to automate it
What a Meta Ads report needs by objective, a weekly and monthly template, the mistakes that distort numbers, and four ways to build it, from export to Claude.