The Vazante blog
Comparisons
Spreadsheet, off-the-shelf dashboard or BI: which to use for media reporting
All three work and all three charge you something different. When a spreadsheet is still right, when BI becomes a trap, and the criterion for deciding.
ComparisonsHow to connect TikTok Ads to Looker Studio: 3 options that work
There is no native TikTok Ads connector in Looker Studio. Compare partner connectors, scheduled reports into Google Sheets and CSV upload, with the tradeoffs.
ComparisonsHow to connect X (Twitter) Ads to Looker Studio without wrong numbers
X Ads has no native Looker Studio connector. Partner connectors, the Ads Manager CSV export, the Ads API, and the X metrics that inflate your report.
ComparisonsWhatsApp Business app vs API vs coexistence: which one to pick
WhatsApp Business app vs API: cost, automation, team workflow and ad tracking compared, plus when coexistence lets you keep both on one number.
ComparisonsWhatsApp Coexistence pricing: Meta fees, provider fees, what's free
WhatsApp Coexistence pricing comes in two bills: Meta's per-message fees and your provider's fee. What is free, and how to estimate your monthly cost.
ComparisonsPerformance Max vs Search: where each one wins
The real difference between Performance Max and Search in Google Ads: what you trade in control and visibility, and how to choose with the budget you have.
ComparisonsGoogle Ads or Business Profile: where a local business starts
Google Ads and Business Profile solve different problems for local businesses. Which comes first, what each really costs, and how they reinforce each other.
ComparisonsInstagram Ads vs Google Ads: who buys on each
Instagram Ads or Google Ads: one interrupts, the other answers. The criterion for choosing on a small budget, what changes in measurement, and when to run both.
ComparisonsPower BI for marketing: when it earns its place
Power BI for marketing: what it genuinely solves, the hidden cost of maintaining it, and when a ready dashboard or an AI conversation delivers faster.
ComparisonsTikTok Ads vs Meta Ads: where the next budget goes
TikTok Ads or Meta Ads: what changes in audience, creative, cost and measurement, plus the criterion for choosing on a small budget and running both.
ComparisonsTikTok Ads vs YouTube Ads: where to put the video budget
TikTok Ads or YouTube Ads: what changes in attention, format, cost and measurement, and the criterion for picking a video channel with the budget you have.
ComparisonsWindsor.ai alternatives: when ETL is too much, and what to use
Most people searching for Windsor.ai alternatives do not need another ETL. How to tell which of three categories you need, with a side-by-side table.
ComparisonsWindsor.ai free plan: what you get and when you outgrow it
The Windsor.ai free plan covers 1 user, 1 source and 1 account. Who fits inside it, the exact moment you outgrow it, and what to compare before paying.
ComparisonsSupermetrics alternatives in 2026: 6 tools compared for ad reporting
Six Supermetrics alternatives compared by what they actually do: data pipes, client reports, social suites, and one that lets Claude read and act on your ads.