The Vazante blog
Google Ads
Google and Meta both claim the same lead. Who is right?
Both count the same sale and neither is lying. How to find out which channel really brought the customer, and why adding the reports is the worst route.
Google AdsHow to connect Google Ads to Looker Studio: steps, MCC and templates
Connect Google Ads to Looker Studio with the free native connector: the exact clicks, the 50-account MCC cap, Google's own templates and the fine print.
Google AdsHow to export Google Ads data: 6 ways and when each one fits
How to export Google Ads data: download a table, schedule email reports, Report Editor, the Sheets add-on, Looker Studio or the API, and how to analyze it.
Google AdsAI Max search terms report: how to read it and what to negate
The AI Max report shows the headline and landing page used for each query. Where it lives, the new columns, why you never add views together, and what to negate.
Google AdsGoogle Ads AI Max: what changed in Search and what you still control
AI Max is Google's AI bundle for Search campaigns. What it turns on, which campaigns moved in September, when DSA follows, and the controls you keep.
Google AdsGoogle Ads channel prioritization: high vs low priority, explained
Google added high and low channel priority to Search, Shopping, PMax and Demand Gen. How it works, when to use it, and how to check for cannibalization.
Google AdsPerformance Max channel performance report: where the money went
Performance Max now shows spend and conversions by channel: Search, YouTube, Display, Gmail, Discover, Maps. Where to find it, how to read it, what to do next.
Google AdsNegative keywords with AI: it drafts the list, you approve it
Negative keywords with AI: it reads your search terms, groups them by intent and drafts the list; you review and approve. Plus the mistakes that cut sales.
Google AdsOptimize Google Ads with AI: what to ask beyond Smart Bidding
Smart Bidding handles the auction. An AI reading your account audits the rest: search terms that never convert, budget-capped campaigns, dead keywords.
Google AdsGoogle Ads not loading: what to test
Why Google Ads will not load, in order of frequency: extension, cache, wrong account, removed permission and an actual platform outage.
Google AdsHow to analyze a Google Ads campaign
The reading order that finds a Google Ads campaign's problem: from conversion to search term, not from impressions down, with what to do at each stop.
Google AdsHow much does Google Ads cost
How Google Ads pricing works: how the auction sets it, how much to start with, what pushes cost up, and the calculation that defines your real ceiling.
Google AdsGoogle Ads Quality Score: what actually moves the number
What Quality Score is made of, why it isn't a performance grade, which of its three components you can work on, and when to ignore it.
Google AdsGoogle Ads search terms: the report that gives budget back
How to read the search terms report, which negatives to add first, how often to review it, and what to do with the terms that are actually worth keeping.
Google AdsTarget ROAS in Google Ads: picking a number that doesn't stall the account
What the Target ROAS strategy actually does, how to choose the starting value, why a target that's too high kills volume, and when another strategy fits better.
Google AdsGoogle Ads CPC too high: six causes and what to check for each
Google Ads CPC too high? Six causes, from term competition and quality score to broad match and uncapped bidding, with the sign in the report and the fix.
Google AdsMeta and Google Ads dashboard: the honest way to compare CPL
A Meta and Google Ads dashboard only works if you know which numbers compare. Attribution windows, conversion counting, and the mistakes that make it lie.